Tuesday, October 5, 2010

Website agencies and apps developers - new opportunity on the horizon

Mobile and social are still pretty young and building websites or applications for mobile is not easy because of the different screen sizes and OS. But the playground is already so full, that if a company is starting with mobile service right now, it might be too late.

It is the time to be upfront of something new which will be in a few years standard.
Apple, Google, TiVo, Boxee and Roku, to name a few are betting now on TV and Internet, which we had a 10 years ago with internet boxes but did not work out because technology was not ready yet.

But now it is coming back and faster as we think. A survey says that only 3% of consumer would surf the internet with their TV, but reality is that more manufacturer are building internet in their TV. TV ads will be linking to websites, and social will be included.
But displaying a current website on TV would be failure. TV screens are much bigger with lower resolution. Displaying touch or mobile pages would not woke neuter. TVs have no touch screens, we don't to use a keyboard neither. There will be no mouse (maybe the smart phone can be used as mouse). Navigating through page will work different, more like tabs, no mouse over effect or scrolling over screen.
I see here a total new way of building websites. Some media and Internet companies have already built new versions of their Web sites for viewing on televisions. These include the music services Vevo, Pandora and Napster, along with YouTube, Twitter, USA Today and The New York Times.

Apple TV has iOS and sooner than later, Apple will offer developers to build apps optimized for TV for the new size of screen and the new way to navigate through the application function.

Google has still to release their google TV (coming soon), but several Internet companies and media outlets, including HBO, CNBC, Twitter, Netflix and Amazon, will work with Google to offer Web content and programming via television sets. They will allow on-demand viewing or build apps for TV screens. Google will offer their system as open source to attract as many developers and TV manufactures.

The marketed is growing and now it is time to jump on this train. But why do Google, Apple etc. think it is the future?

The average American watches five hours of TV a day, making it the biggest medium for advertisers. “One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and advertisers,” Ambarish Kenghe, developer product manager for Google TV, wrote in the company blog post on Monday.

The Google TV technology will be available to consumers in the coming weeks, will be built into new Sony high-definition televisions and Blu-ray players, and into a Logitech set-top box that viewers can use with their existing sets. Google will make its software available to other makers of TVs and set-top boxes.

At the end it will be a tight market with different software to develop for, but worth to start now.

- Posted using My iPad

Location:Spinning Wheel Ln,Spring Hill,United States

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