But smart phones are changing the landscape. Most of the smart phones have gps which can give advertiser an exact position of the consumer, and if gps is not available voice towers do a good job too. Usually it takes three towers to define the location pretty accurate (not so good like gps but good enough).
We are now able to build small apps for smart phones which will display coupons or special discount depending where the consumer is. Imagine you run a "coupon app" when you are at a store or in a mall and it would instantly tell you about special discounts or coupons for the store you are.
The sky is the limit and I am pretty sure we see soon a lot investment into mobile advertising using real geo targeting.
- Posted using My iPad
Location:NW Shore Blvd,Tampa,United States