Steve Jobs claimed in June that Apple did sell iADs for $120 million till end of the year to 12 different companies. This is $20 million a month for the 6 months.
I installed several iAD supported apps to see what ads are running on iADs, and I'm disappointed so far. The whole first months have been only Nissan ad for their new electric car. The ad is awesome, does take all possible interaction with consumer. But if I did see only the Nissan ad on my iPhones then either Nissan paid $20 million per month to get the lockout or Apple did over accelerate their sales, or they other advertisers are not able to produce ads right now.
Ads in mobile applications are just to good to get ignored. No other device can give such perfect geo information like a smart phone. When people surf with their computer we are only able to define their location by IP address and this can be totally off. Smart phones can transmit the real location, using either wifi towers or Phone towers or if available gps.
I am still waiting for new iADs to come up, to see how creative the brands are getting. Surely most of the Full size ads (after clicking on the iAD) will be pure branding, but others might have concepts like Nissan to engage the consumer and to learn from the consumers behavior.
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