Saturday, July 24, 2010

New iPhone 4.01 update another small marketing trick

Apple did release a few days ago their latest update for the iPhone. This update fixes the wrong reception algorithm to which did show too many bars on the iPhone.
I still believe the algorithm was used to convince the consumer the iPhone has a better reception than other phones.
Apple supposedly fixes this issue with the latest update. I had no time to run the update till yesterday. The first thing I noticed that Apple changed the graphic for the bars.

With the old OS 4 you can see that the first bar is much shorter than in the new OS, the angle is slightly flatter and the bars are wider.

As result even one bar looks like a better reception than two bars in the old OS.
Now, when you compare the iPhone with an android EVO and both show 3 bars then the iPhone looks better because of the bigger first and second bar. However the EVO is showing up to 6 bars (iPhone only 5) which let the consumer think that with full reception the EVO is better than iPhone.

It is really interesting how companies are playing with such small things like reception display and how much impact this could have. At least so much that I took time to compare.

- Posted using My iPad

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