Almost all travel sites like Expedia.com are using the service from ITA.
Even bing is using the DB from ITA. Google is promising that all existing contracts will stay, however they are not talking about changes when the contracts are due to renew.
ITA was founded in the 90es and is very well acknowledge for it's good data collection and queries.
The high price google is willing to pay is big indicator that Google has big plans with ITAs software.
ITA based in Boston does almost only offer service in the USA, therefore is no need for Google to claim the acquisition to the European regulators.
It is interesting to see what other services Google will buy which does support my theory, that google wants to dominate the market as a service and ad placement company.
- Posted using My iPad
Location:W Laurel St,Tampa,United States