Saturday, March 19, 2011

iPad 2 - how much do we want pay?

We all did hear about the guy how bought the first waiting spot in front of the NY apple store for $900 just to be the first one to get the iPad 2.

If you were not able to order the iPad at night on March 11th, then you have now a waiting time of 4 to 5 weeks through the Apple online store. Originally shipping time was 2 to 3 days.



If you can't wait you might be able to drive through the country to get one at Apple or BestBuy. They get usually 2 times a week a shipment of few iPads. A friend of mine drove 100 miles to get the new iPad.

Or you can go to eBay and try to buy one but the prices are in average 35% higher than in store. You have to decide if you want to pay $400 more just to get the iPad faster.
One guy is selling his ipad 64GB for $5000 at eBay, will see if anybody will buy it. And the earthquake in Japan does delay new iPads as well. Waiting times can get up to 8 weeks in the next couple of days.



It is worse than when the first iPad came out, and in the time back I speculated that Apple does artificial keep the production low and shipping time long to keep the momentum. I still believe it. They should have known from past experience that the demand will be high and even higher than for first iPad. When the first iPad came out, there were no tablets, a lot of people did not think they will need one. But with the iPad 2 everybody (almost) everybody wants to have a tablet and everybody reads that the iPad is the best right now because of 65,000 available applications.

Nobody can tell me that they did not know that the demand is high. They could have produced more iPads for sure. But keeping the demand high and the deliver low seems for Apple a good marketing tool.

If you have an iPad 2 and you want to make some money, then sell it on eBay and order a new one again if you can wait 5 weeks for the iPad.

The only good side effect is that actually, because of the high demand and of the very high price of the iPad 2 in eBay, the average iPad 1 price did go up by 10% again. Therefore I will get the hope I can sell my old iPad for a price I hope for. If not then I will wait for the 4G model.



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