Wednesday, June 8, 2011

Star Wars in Cupertino

On June 7th, Steve Jobs did present his plans to build a new campus for Apple. Apple bought in the last 5 years 150 acre to fulfill the dream. The new building will look almost like a space shuttle as Mr. Jobs did phrase it.

Please watch the video. I am a big Apple fan, I even admire a lot of things Steve Jobs accomplished. Even the plans for the campus are awesome and surely a milestone for Apple, Cupertino, CA and America. But please who are these councils? The 20 minutes hearing was praising Steve Jobs for 15 minutes. And then these very unqualified comments like from Ms Wang about free
Wifi or free iPads. Or the mayor Mr. Wong who showed his iPad 2 and that his daughter with 11 years loves the iPad. Or that Cupertino needs and Apple store, and that the city will help if the store is not profitable (maybe all government employees must spend $10k a year at the Apple store) Does he has no dignity?
Of course I think as well that Cupertino needs an Apple store or at least the first Apple building as a museum, like Walmart in Bentonville has. But Wong could have said this in a better way more with style.

Steve Jobs slides during the presentation.

I can understand that Apple is the biggest single employer in Cupertino and that Apple is important for the city, but please it is not necessary to slime so much around Mr Jobs. You could see that he even felt uncomfortable with so much drooling.

Steve Jobs knew his audience very well. He mentioned that his first job was at HP and under the line he said that HP made him what he is today. As a thank you, he decided to buy HP land when they downsized. Orrin Mahoney worked over 35 years at HP. Mark Santoro worked a while at Apple, Gilbert Wong kids went to same high school like Steve which Steve is sponsoring. Kris Wang worked as well for HP (1991-1992) and is very active in making Cupertino more children friendly and safer place for disasters. Barry Chang used to be a public safety commissioner.

Steve had for all of them something in his presentation. It took him a few minutes to warm up, but then he was presenting as good as he would present his gadgets.

Some facts:

Here is a link to the press conference after the hearing:

Cupertino has less than 60.000 habitants but thanks to Apple a very high income average.

From Wikipedia:
As of the census[2] of 2010, there were 58,302 people and 21,027 households in the city. The population density was 5,179.5 inhabitants per square mile (1,999.8 /km2).The racial makeup of the city was 29.3% non-Hispanic White, 0.6% non-Hispanic African American, 0.1% Native American, 63.1% Asian, 0.1% Pacific Islander, 0.2% other races, and 3.0% from two or more races. 3.6% were Hispanic American or Latino American of any race.
According to the 2005-2007 American Community Survey of the US Census Bureau, the median income for a household in the city was $118,635, and the median income for a family was $133,098. The per capita income for the city was $44,774. About 3.6% of families and 5.2% of the population were below the poverty line, including 3.9% of those under age 18 and 8.1% of those age 65 or over.[3]
According to the 2005-2007 American Community Survey, White Americans made up 37.4% of Cupertino's population. African Americans now made up 1.5% of Cupertino's population and American Indians made up 0.4% of the city's population. In addition, Cupertino now has an Asian American majority as this group now represents 55.7% of the city's population. Pacific Islander Americans remained at 0.1% of the population. Also, 2.5% of the population are from some other race and 2.4% of the population are from two or more races. Hispanics or Latinos remained at 4.0% of Cupertino's population.[4] In the 2000 Census, non-Hispanic whites made up 47.8% of Cupertino's population.[5] According to the 2005-2007 American Community Survey, non-Hispanic whites now represented 35.3% of the city's population.[6]
Cupertino was the only city with both a population over 50,000 and a median household income in excess of $100,000 in 2000 besides Naperville, Illinois.

Apple, HP and Oracle are employing 70% of Cupertino residents.

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Location:Spinning Wheel Ln,Brooksville,United States

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