More and more applications for the iPhone and Androids are using sound for interaction instead of touching or clicking on banners.
Last night I watched one of my favorite shows "Eureka". During the show an ad came up to tell the audience to start their Shazam application to get exclusive videos from the show.
Shazam is an app which listen usually to music and gives the user the name of the song and author back. It is a pretty nice app, for people like me, who never know any songs. It is easy to use, you start the app hold the phone in front of a speaker and hit the button. 10 seconds later the info is on the phone screen.
This time, with Eureka, it gave me much more info back and worked perfect.
Pretty amazing how advertising is combining TV and smart phones and using sound for this.
If would have to put in a code or scan an image on the TV it would have been too much work, but starting an app without leaving the bed is perfect.
This is not the first time that an app is using sound to tricker certain things on your phone. The first time i saw, was with the Best Buy movie mode app. The app will translate the hilarious minions talking, when you run this app in selected 3D cinemas. The translation is text only that other movie visitors don't get disturbed.
Sony has for their 51 blue ray video an app which will give the user specials when watching the movie.
And then there is kickbucks. An app to collect points in stores. You can either get points by scanning barcodes or through sound.
The idea is that certain stores have multiple speakers installed in different places of store. The app will collect points, whenever the user is close to one of the speakers. The person might go to the dressing room and gets 50 points. These points can be redeemed through the app at the offered stores.
The idea with sound is great because it has better proximity than GPS. GPS is only as good as 20 meters and not working well in buildings. With sound you can get better results.
The application works impressive well, however you can fake the system if you have two iPhones. One is using iAnalyzer to record and play sound and the the other is running kickbucks. However it only works if you are in or close to the store.
But I was able to collect 1200 points instead of only 50 points.
Bottom line is, that companies are understanding that there is much more possibilities than just clicking on a screen or typing with keyboard to interact with customer or target audience.
The next iPhone will have a RFID reader which opens much more for the world, especially for retail stores.
The Internet stores started to take consumers away from brick and mortar stores. Smart phones and their apps will take the consumer away from the Internet stores but bring them back again to the b&m stores.
Smart phones are helping to combine online and offline into one new type of shopping experience.
- Posted using My iPad
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