Wednesday, July 6, 2011

Apple store - they are really different

Sometimes I am extremely frustrated with Apple and want to move to an Android device or to buy a Windows computer. But then comes the time where I know why I am preferring Apple over all others.

I wrote in the past that the beauty is that all devices just work perfect with each other, but this is not the only thing.

My wife and I went on Saturday to an Apple Store after setting up an appointment over the Internet. We arrived and Were greeted friendly in a very full Apple store. A,amazing how full the store is but no noise at all, almost like in a museum people looking at paintings.

We had to go to a concierge (which is new) and he looked our appointment up. He asked us to look a while around or to take a seat till an technician will come. After 10 minutes the concierge came to us and walked us to the desk. We have a 4 years old MacBook Pro and no warranty. My son did break 2 keys out of the keyboard and the notebook does run slow. The Apple employee did tell is that my wife was missing 4 bigger MacOS updates, he asked us if he can install them for us. We said of course. He told us it will take 20 minutes and if we want we can leave and come back. We stayed. Then he replaced the keys, he knew exactly what to do and still it took him 20 minutes. After less of an hour we had our latest updates and a full functional keyboard. My son throw once the notebook down and it has a dent where the express port is, my wife asked how much it would cost to repair this. The guy said it would be $400 but he would not recommend it, because the notebook is full functional and it would be a waste of money.

What is so interesting on this? Apple did not charge us anything for their help.
The people were very knowledgeable about their products and always friendly even with the big crowd in the store.

So far we did not find any electronic store chain which is like the Apple store. It is almost like a mam and pop store in the 90es where every employee knows everything and they never charged for their help.

Last month, general merchant J. C. Penney announced its succession plan: Apple senior vice president-retail Ron Johnson has come on board, and will replace Myron "Mike" Ullman as CEO on Nov. 1.

Johnson was the brain behind the Apple Retail Stores and I am sure Apple will miss him, but J.C. penny will love him.

Under Johnson's direction, Apple's retail stores achieved a record level of growth, exceeding a billion dollars in annual sales within two years of their debut, besting the previous record set by The Gap. Apple today operates over 300 stores, including outlets in Australia, Canada, China, France, Germany, Italy, Switzerland, The United Kingdom, The United States, and Japan.[1] Apple is expanding their retail presence aggressively, and is expected to open a store in Berlin and Barcelona in the near future.
Johnson received his M.B.A. from Harvard and his Bachelor of Arts in Economics from Stanford University.
On October 31, 2007 Johnson exercised 700,000 stock options in Apple stock with a strike price of $23.72, and then sold the stock later that day for $185 to $185.21 apiece netting him a USD $112m profit.

Johnson worked before Apple at Target as VP of merchandising.

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Location:Spinning Wheel Ln,Brooksville,United States

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