Wednesday, August 25, 2010

New Apple TV coming soon

More and more rumors are pointing to a new Apple TV sooner than I expected. In the mean time Apple is talking with TV companies to get a better deal on shows. Rather than a consumer is buying an episode for $1.99 to $2.99, Apple wants to have the price around $0.99 to rent an episode.
The new Apple TV is rumored to have iOS. Hopefully we can upgrade the older Apple TVs.
We have in our household two Apple TVs, but we seldom use them. Main reason is that we don't watch so much TV.
Another reason is the pricing model and that we have a DVR with our Dish Network. If i watch TV it is either a documentary or a serial like True Blood or Warehouse 13.
I record them with my DVR to avoid advertising. I use my Apple mostly to watch DVDs i had moved into iTunes.
Netflix is right now my favorite, i get the movie I want within 2 days and can stream some movies even instantly through my Wii.
Painful at Netflix are shows which have per DVD only 3 or 4 episodes. With my netflix account I can have only one DVD at time, it takes weeks till I have all episodes through netflix.
And i think this the reason Apple is trying to get shows cheaper into iTunes. With movies it is hard for Apple to compete with Netflix, they have much more movies available but shows might work.
Steve Jobs called once the Apple TV a hobby, and he is right, as long TV producers don't change their model, no set up box can compete with TV. I have right now 250 channels and a DVR, i can basically watch anything i want any time.
On the other hand Internet and set up boxes are putting pressure on the TV, as soon people can get almost the same amount of information and shows through set up boxes like Apple TV, then they might switch instead of paying a $100 something bill each month.
Advertising will and need to change for TV. It will be much more product placements than commercials. New technology allows to render any product via computer into movie or show.
Producers will get smarter in shooting shows to allow to change a product placement on the flow to be more time sensitive. I actually see a big market for start ups in this sector.
In a few years from now, we might not have classic commercials anymore, but commercials as a part of the show, totally integrated. When an user sees an item they like, they can click on it (with mouse or remote control). The TV goes then into split screen, the show stops and user can read more about the product or see a complete 60 second commercial with the ability to buy instantly the product. TV will not anymore just stream, the user can send information back, it gets much more interactive. Basically TV will be the internet of tomorrow. The only difference is that this Internet will be motions rather than flat text. The Internet will be a big movie. The speed will be there and the need is already here.

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Location:George J Bean Outbnd Pkwy,Tampa,United States

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