Tuesday, June 22, 2010

Internet technology summit 2010 in Orlando

Around 1pm brent britton started the summit with a nice speech but for my feelings too much pro apple and against Microsoft, he seems to forget that microsoft is not the target for apple.
He is intelligent funny, which you find seldom on IT summits.
After 20 minutes i have to say the speech could be better. But maybe I think this only because what he is saying is not new for me. He is very pro Apple and contra Microsoft, but bottom line of his topic is how the future could be.

I see it is a funny event, all want to be funny. Now tech murphy is talking and he starts "funny" as well. Master act we all had to get up and shake hands with 5 people we never met.
Now we need to write bad ideas for car securities down on sticky notes. I think he want to make his social proof working together without computer. Now we have to create on a paper an iphone app. Taking as a base ideas posted to Twitter. Wondering what he wants to proof.
Communication is all and get solutions. Good point. In 25 minutes we could meet 5 new people and created 2 apps.
Mike cascone is talking about discovery channel. And the merger with howstuffworks.com. Merging traditional with digital work.
Howstuffworks is the hub of 20 different discovery web channels/ sites.
Keep asking became the brand call-to-action, creating the connection between HSW and discovery for audience.
Discovery did spend 4 million in a new online channel called curiosity project, which looks really promising.

Carol Cox
Social shopping
Shopping changed on the last 10 years extremely. It is not just going online and buy. Users are now spending 22% of their time in social before even finalize the shopping.
Users don't search anymore and order. They talk over facebook where to find a stroller or hair stylist. Example to integrate social is Levis where users can share products on facebook.
Or you can have your store in Facebook like 1800 flowers. There you cna even order virtual goods. Already 2.5 billion USD are made by virtual goods in the US.
Estimated revenue in 2014 for virtual goods is 10 billion.
But who is buying virtual goods? All and everybody. A good company which helps to create virtual goods is playspan.com
Virtual currency have higher click through rates than ads. Retailer can give virtual currency to consumer they then use it to watch a video etc.
The message is if you have a free offer and a paid offer make sure you market correct to get free users to paid users. Pandora is a good example how to offer free service but with ads, then users can upgrade and pay for service without ads, but bad is that the non ad model is limited by user downloads who wants to pay.
Location based apps and advertising is the future. Example: foursquare.com
Very good speech. I loved it. Twitter.com/civiclink

Mario Garcia
The context of content
He is presenting the way of communicating with an example of a stock fall. He got on the phone, in Twitter, on tv etc that the dow did drop. He was scared, but later he learned that it is normal when economy changes.
Content = what we are experiencing
Context = is how and who is experiencing the message.
American Idol is. A perfect way to experience the content. You watch you vote, you read. Another good example is ESPN it has games, has magazines and channels. Started with sports but now it is a 360 degree experience.
Don't publish everywhere your content, know your audience and target them.
Know your story and make it simple as possible.
Know your platforms - don't replicate what works in one platform to another. Take advantage of the new platform.
A good example of an easy message and knowing the platform is the Susan c. Cancer activity. All Facebook users should post their color on their page, within hours the page got 100,000 followers.

Now our good friend Rob Campbell is speaking known to work for Steve Jobs and Bill Gates
Mobile revolution - history repeats itself
When did mobile revolution start. It did started 1983 with the first cell phone.
No it started 1976 with the first apple computer. Basically with the first home computer because it was small enough to carry if you have enough muscles.
1983 computer shack had its first mobile computer the x80.
with this new mobile computers new applications had to be invented.
But there was no distribution channel and so many companies did not survive.

Jody Haneke
Mobile trends and application in business today
It is all about the interactive experience
With smart phones there are new ways to build software by including video and feeds.
Combining brick and mortar with mobile. Take barcode picture and get Info of products back on your phone.
Make a picture of something, send it to usps via web as a postcard, and then receiver gets a real postcard with your picture taken as background.
Next mobile revolution might be e-learning or better m-learning. Example: hollister woundcare
there are many options
Deliver tools as well as information

Alfred Goldberg
He is talking about how important is a mobile strategy. What makes a mobile product great and it is about the user.
Put the user in the center of your experience.
7 rules of mobile strategy
1. Forget what you think you know
2. Seeing .... Is believing
3. Do not constrain innovation
4. Context, Goals and Needs
5. You can't support everything
6. Don't Convert, Create
7. Keep it simple

At Large
Future of Technology in Florida moderator Anad Pallegar
Leslie Hielema
Robin Kovaleski
Scott Faris
Scott Faris - VC changed you need to get innovative to get VC. Most of the VC companies are either at the West Coast or Asia.
But Florida gets stronger in technology.

Mary Spio - gen2media
How online video is changing social and SEO
She is taking about vidaroo and that it has 10 million visitors, but does not say per day, hour or year and even if they are unique.
Most viral videos are non professional videos.
A shit in media consumption. TV is good for older audience, but online video for audience younger than 30
Internet TV will surpass Broadcast TV by 2020
Cisco predicts that by 2013 90% of all web traffic will be generated by video.
However we should not forget that video is much heavier than images and text therefore it is obviously that video will take more traffic.
A lot marketer are using video in Facebook to bring the message. In average a facebook user watch 6 videos a day.
More and more people uses the word video in their search.
24% of video watchers make a purchase decision as a result of watching the video.

Ben Self
Mobilizing the Masses - the surprising and simple ways to build relationships online.
He helped to run the Obama campaign online. Over 2000 online videos watched over 50 millions time.
The whole campaign could raise over 770 Million USD
internet video is better than broadcasting because you can interact with viewer.
Turn your customer in evangelists this is much easer than finding new customers.
1. Create a compelling call to action
2. Create great content or tools so people will come back
3. Use email to drive action
Tips for email:
communicate regularly
Be relevant
Be authentic ( nobody wants to read newsletter but real emails)
Be honest
4. Make it easy to engage
5. Expect more
6. Measure and Adapt
Use technology to build a movement around your product, not just to convert potential leads.

Location:W Livingston Ave,Orlando,United States

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