Apple released this week Lion and within a few days 1 million people downloaded it. How nice is it to have a company which can make with one product in 3 days $30 million in revenue.
As I wrote in an earlier blog, it was easy to install Lion. But since then I got in many trouble and a lot of expenses. Lion is only $29 and I guess one reason why it is so cheap is that it is now 64bit and no Rosetta. Basically half of my programs got either deleted during install or did not work anymore. I had to buy a new transmit, a new version of parallels (Version 5 does not work with Lion). I had to install a flash beta version etc. People would be more frustrated if Lion would cost $100 and they would need to buy more apps. $29 is just the border line not to get pissed.
Safari as an example does not have flash anymore. Which I would really not care, because I don't like flash, but instead of not displaying the flash piece, the page loads and as soon it comes to the swf file, the page turns white. The Apple developer forum is full of complains.
I love a lot of the new features in Lion, but what the heck is natural scrolling? The standard setting for scrolling is "natural" (as Apple claims). This means when you move your hand down the page goes up, when you move your hand up the page moves down. This is natural when you have two wheels touching each other and one turns up then the other turns down, but guess what my hand is no wheel. And dear Apple developer, take your hand and try to turn a tire you will see that turning your hand down will make the tire turn down.
Folders are now without a scrollbar which irritated me. I first thought I lost files in a folder till i figured out I need to scroll. This is fine when looking at something in full screen, then we assume there might be more, but with a smaller window and no scrollbar, means not more content. But not for Apple.
I did spend another few hundreds to get adobe creative suit cs4 (to save money). Guess what CS3 got reinstalled because of Rosetta. CS4 does crash every other time. I just can't win.
Safari has now a download icon on top right. When you click on something to download it will not anymore open a download window, the only indicator that something is downloading is a blue bar in a mini small icon (at least with a 27 inch screen). Clicking on the download icon opens a bubble, but this bubble is empty, I was expecting to see exactly the download status or at least the files downloading or downloaded. I hope it is only a Safari bug.
To see how much space your hard drive has left is now involved with multiple clicks or you need to open info. Folders do not show anymore how much space is left.
Air drop, will drop from my radar. the idea behind airdrop is, that when two Lion devices are close to each other that they see each other and open a kind of shared volume. My wife has an older MacBook Pro from early 2008. This machine is too old to have air drop. And yes none of the iOS devices have yet neither airdrop.
Speaking older Apples, one good thing with the install was that we have now more hard drive space available on my wife's computer. In total 10GB, because Lion deleted all apps which needed Rosetta.
But Apple was friendly enough to leave the icons in the dock that we know what got deleted. However we don't know what other programs got deleted during install. I could not find a text document or something else to see what got deleted. Guys you can't do this. Inform the user or at least create a document.
Our MacBook Pro has not the multi touch mousepad, therefore it can not take advantage of all the features and Lion is even harder to use.
Apple moved a lot of things around and changed a lot. Lion sounds aggressive and the changes were as such.
When Apple presented Lion, they said that closing and open an app will be fast and the app will recognize what you had last open and will save all the time for you, that the user does not need to care where things get saved.
Unfortunate these features only work yet on Apple products like Safari, keynote etc.
However if you don't have an i5 processor and a SSD drive then you will not like it. A normal hard drive is just too slow and reopen an app takes time and it takes time till a page is loaded again. I closed Safari because a page did hang up. I had 12 tabs open and decided to close safari anyway and so I could get away from 12 tabs. Ten minutes later I opened safari again and guess what, it opened all 12 tabs. Grrrrrrrrrrrr. It is not always good to get to old status back.
LogMeIn has now problems with my computer (since the upgrade) I need to install the plugin every time when I use LogMeIn. It just can't remember that I already have the plugin.
Conclusion:
I love Lion on my iMac, especially new mail program, but I don't like that the OS is still a little in beta (I feel) and I don't like for sure that my wife's MacBook Pro is not powerful enough for Lion. The computer is clearly slower. But it is a 2.6Ghz dual core processor. It is still a power machine (I thought).
I liked that I could install Lion on both machines by paying only once, but I don't like that my wife's computer is now connected to my apple account and credit card. Pretty sure she will find it out soon. BTW this was the only way to buy Lion once and then to download it on her and my computer.
- Posted using BlogPress, please follow me on twitter @schlotz69
Showing posts with label adobe. Show all posts
Showing posts with label adobe. Show all posts
Sunday, July 24, 2011
Sunday, July 17, 2011
No jailbreakme.com anymore
For a few weeks users could jailbreak their iPhone or iPad over the internet without being connected to a computer. They only needed to go to jailbreakme.com and hit a button to start the process. JBM used for this a security hole at the iOS with PDFs. The the phone would download a PDF which had code to jailbreak the phone. It took only two weeks for Apple to (or a long time) to fix the problem with latest iOS update. If you installed the new update which you should, then you are not able anymore to jailbreak the phone through the internet. Jailbreakme took advantage of the security hole in a kind of positive way, however others would have been soon able to do bad things with your iPhone by sending spam emails with attached PDF.
I jail broke my iPad but I am happy Apple fixed the PDF issue.
Really interesting is that Adobe (who created PDF) is one of the biggest companies which are not able to develop secure software. PDF is not the only thing. Flash is as well from Adobe and we all know it can break your computer down (at least slow it down) and can even be easily used to hack in your computer.
I wonder how a company can get so big and not really care about security and function.
I think Apple does do good not to support flash anymore. Even if the competition to the iPad advertise all the time that their devices support flash. I tested the Playbook and Zoom and both failed with flash horrible.
Keeping flash off the device helps to build a better device. And when you watched the latest keynote in June you could see that Lion will not come with flash support. You need to install it like in good old times.
Adobe should concentrate on making better products instead of complaining about Apple.
- Posted using BlogPress, please follow me on twitter @schlotz69
I jail broke my iPad but I am happy Apple fixed the PDF issue.
Really interesting is that Adobe (who created PDF) is one of the biggest companies which are not able to develop secure software. PDF is not the only thing. Flash is as well from Adobe and we all know it can break your computer down (at least slow it down) and can even be easily used to hack in your computer.
I wonder how a company can get so big and not really care about security and function.
I think Apple does do good not to support flash anymore. Even if the competition to the iPad advertise all the time that their devices support flash. I tested the Playbook and Zoom and both failed with flash horrible.
Keeping flash off the device helps to build a better device. And when you watched the latest keynote in June you could see that Lion will not come with flash support. You need to install it like in good old times.
Adobe should concentrate on making better products instead of complaining about Apple.
- Posted using BlogPress, please follow me on twitter @schlotz69
Tuesday, March 8, 2011
Adobe Wallaby right now more Wanna be.
Adobe released there prerelease verison of Wallaby. Wallaby is a tool to convert FLA files into html.
The diea is to help designers to build still their work in Flash (FLA) and then to export it either to swf for browsers which are supporting swf or to export it to HTML for devices like iPhone or iPad which don't support flash. I did not find yet a good tool to do this, but this would be a killer app.
Download and install was easy, however most of the files were not be able to convert and it creates for graphics many times svg files (scalable vector graphics) which are only supported in Chrome and Safari right now. IE 8 can't display them (but IE 8 does anyway not support HTML 5) and it did not work for me with Firefox 3.6.3.
The results are poor and the support of html is very small see list below. Overall i am right now disappointed with Adobe. The tool does not do a lot but hopefully more will come. A big company like Adobe should be better with their tools. The few things which are supported are as easy and better done manually through HTML tools.
With most of the FLA files are even not supported to be converted.
Right now i would give Adobe Wallaby a D-.
Text Limitations
We currently emit both Classic and TLF text as SVG text blocks which are included in an HTML wrapper. This provides generally good mapping of the FLA features to HTML/SVG but there are a variety of issues. Font embedding is done by use the SVG font mechanism.
Font Embedding
•No support for different anti-alias modes like FLA provides. This is a Flash Player feature that has no support in HTML.
Common Text
•There may be line break differences from the original FLA
•There may be subtle differences in glyph spacing/positioning
•Subscript and superscript text at different position and font size
•Selectable text is not supported
•Links/Anchors are not supported
•Vertical text is not supported; it will be ignored
•Justified text will become left aligned if using the 'Use device fonts' anti-alias mode
•As with other graphic types, text does not support:
◦Blend modes
◦Filters (this includes the TLF 'Color Effect')
Classic Text
•Input text is not supported; it is read only for now
TLF Text
•Linked containers are not supported; only the first text block will be shown
•Inline graphics are not supported
•Editable text is not supported; it is read only for now
•Tab stops cause file failures
•Kerning will be lost for text with the 'Use device fonts' anti-alias mode
•The 'Character' attribute 'Rotation' is not supported
•The 'Character' attribute 'Strikethrough' is not supported
•The 'Character' attribute 'Underline' is not supported
•The 'Character' attribute 'Highlight' is not supported
•The 'Advanced Character' attribute 'Digit Case' is not supported
•The 'Advanced Character' attribute 'Digit Width' is not supported
•The 'Advanced Character' attribute 'Break ' is not supported
•The 'Advanced Character' attribute 'Ligatures' is not supported
•The 'Paragraph' attribute 'Text Justify' is not supported
•The 'Container and Flow' attribute 'Columns' is not supported
•The 'Container and Flow' attribute '1st Line Offset' is not supported
•The 'Container and Flow' attribute 'Alignment' is not supported
The diea is to help designers to build still their work in Flash (FLA) and then to export it either to swf for browsers which are supporting swf or to export it to HTML for devices like iPhone or iPad which don't support flash. I did not find yet a good tool to do this, but this would be a killer app.
The results are poor and the support of html is very small see list below. Overall i am right now disappointed with Adobe. The tool does not do a lot but hopefully more will come. A big company like Adobe should be better with their tools. The few things which are supported are as easy and better done manually through HTML tools.
With most of the FLA files are even not supported to be converted.
| Feature | Implementation | Status | Notes |
|---|---|---|---|
| 3D transforms | Unsupported | ||
| ActionScript 1,2 | Unsupported | ||
| ActionScript 3 | Unsupported | ||
| Blend Modes | Unsupported | Unsupported by HTML or CSS | |
| Button - visuals (normal, hover, active) | SVG, CSS | Complete | Buttons inside of a button are not supported |
| Button - events | Unsupported | Requires JavaScript for actions | |
| Compiled Clips | Unsupported | Requires Actionscript support | |
| Components | Unsupported | Most require Actionscript and Compiled Clip support | |
| Fills - gradients or images | SVG | Complete | |
| Fills - solid colors | SVG | Complete | |
| Filters (DropShadow, Glow, Blur, ColorMatrix) | SVG | Unsupported | Supported by SVG but not Safari and Safari Mobile |
| Filters - Advanced (Bevel, Gradient Bevel/Glow) | Unsupported | No SVG, HTML, or CSS support | |
| FrameSets | HTML and Javascript | Complete | |
| Gradients | SVG | Complete | |
| Images | HTML or SVG | Complete | A few formats have issues with alpha |
| Inverse Kinematics | Unsupported | Right click on the Armature and select 'Convert to Frame by Frame Animation' | |
| Layers - Art/Normal | SVG | Complete | |
| Layers - Folder | Complete | ||
| Layers - Guide | Complete | ||
| Layers - Mask | SVG Mask Artwork, Webkit Clip | Partial | No support for multiple framesets in Mask layer, several Webkit bugs |
| Scale 9 graphics | Unsupported | Need to dynamically scale | |
| Paths - Cubic & Quadratic | SVG | Complete | |
| Scenes | Complete | ||
| Sound - Stream, Event | Unsupported | ||
| Strokes - gradients or images | Unsupported | ||
| Strokes - solid colors | SVG | Partial | No advanced dashing (i.e. Dotted, Hatched, Stippled, Ragged) |
| Text - Classic Static | SVG | Partial | Text Limitations |
| Text - Classic Dynamic, Input | SVG | Partial | Text Limitations |
| Text - Font Embedding | SVG | Complete | Text Limitations |
| Text - TLF | SVG | Partial | Text Limitations |
| Timelines | Partial | Nested timelines difficult and there are a few known bugs | |
| Tweening - Shape | Complete | One SVG file is created for each frame of a Shape Tween. This can cause a large number of SVG files for complex animations using Shape Tween leading to playback performance issues on iOS devices. Some of the complex cases may not convert correctly. | |
| Tweening - Classic | CSS3 animation | Partial | No Filters or ColorMatrix support |
| Tweening - Motion | CSS3 animation | Partial | No Filters, Brightness, Tint or Advanced Color support |
| Video - Embedded/External | Unsupported |
Text Limitations
We currently emit both Classic and TLF text as SVG text blocks which are included in an HTML wrapper. This provides generally good mapping of the FLA features to HTML/SVG but there are a variety of issues. Font embedding is done by use the SVG font mechanism.
Font Embedding
•No support for different anti-alias modes like FLA provides. This is a Flash Player feature that has no support in HTML.
Common Text
•There may be line break differences from the original FLA
•There may be subtle differences in glyph spacing/positioning
•Subscript and superscript text at different position and font size
•Selectable text is not supported
•Links/Anchors are not supported
•Vertical text is not supported; it will be ignored
•Justified text will become left aligned if using the 'Use device fonts' anti-alias mode
•As with other graphic types, text does not support:
◦Blend modes
◦Filters (this includes the TLF 'Color Effect')
Classic Text
•Input text is not supported; it is read only for now
TLF Text
•Linked containers are not supported; only the first text block will be shown
•Inline graphics are not supported
•Editable text is not supported; it is read only for now
•Tab stops cause file failures
•Kerning will be lost for text with the 'Use device fonts' anti-alias mode
•The 'Character' attribute 'Rotation' is not supported
•The 'Character' attribute 'Strikethrough' is not supported
•The 'Character' attribute 'Underline' is not supported
•The 'Character' attribute 'Highlight' is not supported
•The 'Advanced Character' attribute 'Digit Case' is not supported
•The 'Advanced Character' attribute 'Digit Width' is not supported
•The 'Advanced Character' attribute 'Break ' is not supported
•The 'Advanced Character' attribute 'Ligatures' is not supported
•The 'Paragraph' attribute 'Text Justify' is not supported
•The 'Container and Flow' attribute 'Columns' is not supported
•The 'Container and Flow' attribute '1st Line Offset' is not supported
•The 'Container and Flow' attribute 'Alignment' is not supported
Thursday, January 6, 2011
Mac OsX App store is here
I updated my Mac OS today to get the new app store. The OS update did require a reboot and a positive side effect was that my exchange account is working again. This means email, contacts, calendar and Microsoft IM work again with my office exchange. The last update before which should have improve the exchange did break it.
I went ahead and opened the app store. It looks almost the same like on the iPad.
See left side of the image below.
The app store has already 1000 of application and the most of them are apps we know from the mobile app store like Angry Birds. Angry birds got at the first day already 560 ratings, and if in average 10% do rate an app and the numbers are real then they had over 5000 downloads and a gross revenue of $25,000 minus 30%.
I went through and tried to count by ratings how many apps have been downloaded and put the numbers together. If I am not mistaken than Apple had at the first day over 80.000 downloads which an average price of $15. This is a revenue of $1.2 million for the first day and an estimated one year revenue of over $400 million in the first year, which would leave Apple at least $120 Million.
The mobile app store had last year a revenue of $2 Billion or around $600 Million for Apple.
The most applications like "the cat in the hat" are between $19.99 and $29.99. However I believe the apps which are as well available on the iPad have already the same price as for the iPad or will be soon the same price and not anymore higher. We can assume that most Apple Computer owner will have as well an iPad. Why should somebody buy a software on the Mac if the software like "the cat in the hat" just a fraction of the price available for the iPad.
A small icon in your dock appears with download status, when downloading an app. The app will automatically put in your dock when downloaded, no extra install needed. You can anytime delete the app from the dock.
I did not see yet free apps with iAds, but pretty sure it will come.
Some apps ( like Angry Birds) are in full screen mode, especially if they have been before available for the iPad, as Steve showed at the September keynote. If you have two screens the app will only run on main screen. The more expensive apps which are not available for the iPad are working like normal apps where you change screen size and the tools are their own windows.
We will see a lot of iPad apps coming to the Mac, because it is pretty simple for a developer to port an existing iPad app to the mac store.
Interesting to see that Apple developed apps are cheaper than as packed apps. Aperture costs only $79.99 instead of $199. Pages, keynote and numbers together only $59,97 instead of $79 if you would buy iWork from the shelf.
Apple is bidding on the long tail. They are offering blockbusters like pages, numbers and keynote to a low price with the hope the consumers will buy more of the apps which Apple has no costs but makes money of them (30% of retail).
The store offers a lot of free apps like twitter etc. This will attract many users. You can image that this new app store will bring more users to Apple for their PCs.
Apple sold so many iPhones, iPods touch and iPads, that consumers who already know how easy it is to install and buy software, will switch with their PC to Apple. It is just a logical step. I think the iMacs and MacBooks market will grow very fast in consumer niche to over 20%.
A very smart move. There has been always 3 big arguments why people did not buy Macs.
1. Price
This changed a little back, since Apple is not so much more expensive anymore. The MacBookAir starts under $1000, which is not much more than a Dell notebook with similar quality.
2. No apps available
Almost every major software is now available for Apple. And with the app store are soon more high quality inexpensive apps than for windows in one place.
3. Don't want to switch to new System
With worldwide over 100 Million iOS devices shipped, there are now many consumers who are firm with Apple and the new app store is basically the same as on the iPhone. Nothing new to learn.
To this three points are coming 3 other important aspects.
1.Apple has almost no virus and because the apps are sold under the complete control through Apple the risks of viruses will be even reduced as long the consumer only downloads apps from this store.
2. Kids will ask for Macs in the future with the argument that there are more educational software than for Windows computers. For parents it is almost a no brainer because the parental controls are much more sophisticated than for Windows.
3. Buy once and install as often as wanted on your computer. A big annoying part with Windows is, that anytime when we buy a new Windows computer, we have either to find the original software CD, remember the serial number or have to buy the software again.
Apple figured out that serial numbers are old school. For me it is the best invention ever that apps don't need anymore serial numbers, you just need to remember your apple ID. One ID for all programs.
Overall the app store is a great idea and a perfect marketing tool.
E-commerce made perfect. Apple has a big store where everybody can buy software, Apple does not need to create any product pages (because the developers are putting the info in) but at the same time controlling that only Apple approved products are getting bought.
Interesting is that there are no adobe products in the app store available. A good friend of mine believes because of Adobes price politic. Adobe is in Europe much more expensive than in the US and Apple philosophy is that the software price is everywhere in the world almost the same. Plus Adobe does not like that Apple (which is not a big Adobe promoter) would get 30% of their revenue.
We see if he is right, but his explanation does make sense for me.
- Posted using BlogPress from my iPad.
Please visit my blog http://www.new-kid-on-the-blog.com
I went ahead and opened the app store. It looks almost the same like on the iPad.
See left side of the image below.
The app store has already 1000 of application and the most of them are apps we know from the mobile app store like Angry Birds. Angry birds got at the first day already 560 ratings, and if in average 10% do rate an app and the numbers are real then they had over 5000 downloads and a gross revenue of $25,000 minus 30%.
I went through and tried to count by ratings how many apps have been downloaded and put the numbers together. If I am not mistaken than Apple had at the first day over 80.000 downloads which an average price of $15. This is a revenue of $1.2 million for the first day and an estimated one year revenue of over $400 million in the first year, which would leave Apple at least $120 Million.
The mobile app store had last year a revenue of $2 Billion or around $600 Million for Apple.
The most applications like "the cat in the hat" are between $19.99 and $29.99. However I believe the apps which are as well available on the iPad have already the same price as for the iPad or will be soon the same price and not anymore higher. We can assume that most Apple Computer owner will have as well an iPad. Why should somebody buy a software on the Mac if the software like "the cat in the hat" just a fraction of the price available for the iPad.
A small icon in your dock appears with download status, when downloading an app. The app will automatically put in your dock when downloaded, no extra install needed. You can anytime delete the app from the dock.
I did not see yet free apps with iAds, but pretty sure it will come.
Some apps ( like Angry Birds) are in full screen mode, especially if they have been before available for the iPad, as Steve showed at the September keynote. If you have two screens the app will only run on main screen. The more expensive apps which are not available for the iPad are working like normal apps where you change screen size and the tools are their own windows.
We will see a lot of iPad apps coming to the Mac, because it is pretty simple for a developer to port an existing iPad app to the mac store.
Interesting to see that Apple developed apps are cheaper than as packed apps. Aperture costs only $79.99 instead of $199. Pages, keynote and numbers together only $59,97 instead of $79 if you would buy iWork from the shelf.
Apple is bidding on the long tail. They are offering blockbusters like pages, numbers and keynote to a low price with the hope the consumers will buy more of the apps which Apple has no costs but makes money of them (30% of retail).
The store offers a lot of free apps like twitter etc. This will attract many users. You can image that this new app store will bring more users to Apple for their PCs.
Apple sold so many iPhones, iPods touch and iPads, that consumers who already know how easy it is to install and buy software, will switch with their PC to Apple. It is just a logical step. I think the iMacs and MacBooks market will grow very fast in consumer niche to over 20%.
A very smart move. There has been always 3 big arguments why people did not buy Macs.
1. Price
This changed a little back, since Apple is not so much more expensive anymore. The MacBookAir starts under $1000, which is not much more than a Dell notebook with similar quality.
2. No apps available
Almost every major software is now available for Apple. And with the app store are soon more high quality inexpensive apps than for windows in one place.
3. Don't want to switch to new System
With worldwide over 100 Million iOS devices shipped, there are now many consumers who are firm with Apple and the new app store is basically the same as on the iPhone. Nothing new to learn.
To this three points are coming 3 other important aspects.
1.Apple has almost no virus and because the apps are sold under the complete control through Apple the risks of viruses will be even reduced as long the consumer only downloads apps from this store.
2. Kids will ask for Macs in the future with the argument that there are more educational software than for Windows computers. For parents it is almost a no brainer because the parental controls are much more sophisticated than for Windows.
3. Buy once and install as often as wanted on your computer. A big annoying part with Windows is, that anytime when we buy a new Windows computer, we have either to find the original software CD, remember the serial number or have to buy the software again.
Apple figured out that serial numbers are old school. For me it is the best invention ever that apps don't need anymore serial numbers, you just need to remember your apple ID. One ID for all programs.
Overall the app store is a great idea and a perfect marketing tool.
E-commerce made perfect. Apple has a big store where everybody can buy software, Apple does not need to create any product pages (because the developers are putting the info in) but at the same time controlling that only Apple approved products are getting bought.
Interesting is that there are no adobe products in the app store available. A good friend of mine believes because of Adobes price politic. Adobe is in Europe much more expensive than in the US and Apple philosophy is that the software price is everywhere in the world almost the same. Plus Adobe does not like that Apple (which is not a big Adobe promoter) would get 30% of their revenue.
We see if he is right, but his explanation does make sense for me.
- Posted using BlogPress from my iPad.
Please visit my blog http://www.new-kid-on-the-blog.com
Tuesday, December 21, 2010
Adobe listen please to Apple
Adobe did so much complaining about Apple not allowing flash on their mobile devices. But instead they should develop a tool to allow to build rich content without flash. They missed it and now Apple released a tool which can just do this. Right now it is an iAd producer tool, not too much functions but has a big potential to be much more than an ad creation program.
I believe if this takes off, then we will see this tool soon outside of the apple developer program as a real alternative to Flash.
Courtesy of the appleinsider.com:
Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.
Apple's new HTML5 development tool graphically lays out the structure and flow of iAd elements within an iOS advertisement in a "powerful visual editing canvas," the company states in its announcement aimed at developers.
The new tool incorporates a variety of technologies from Xcode, Apple's Integrated Development Environment for Mac and iOS software.
At the introduction of Xcode 4 this summer, AppleInsider projected that the company's increasingly sophisticated, graphical software development tool could portend new HTML5 development tools, specifically noting that "one example of how the company's significant investments in creating Xcode 4 could be applied is in shipping a web development tool aimed at creating HTML5 content for the web and for use within web-based tools such as Apple's iAd mobile advertising program."
Introducing iAd Producer
The new iAd Producer development tool provides more than a dozen templates for creating page views, including Cover Flow and carousel image galleries and geographic maps. A variety of interface components are also provided to enable developers to add media playback controls, standard buttons, sliders and switches, progress indicators and flip views without needing to write any code.
iAd Producer also enables developers to easily add animated transitions and effects to their artwork and pages, and catalogs media assets used in iAd projects, such as graphics, videos, and SVG fonts. The resulting content acts as a self-contained HTML5 website that can be inserted into existing iOS apps to present an interactive advertising experience.
The new tool also provides advanced JavaScript editing that allows web developers to create custom interactivity code with standard development features such as auto-completion and indentation, syntax coloring and popup access to component event names.
iAd Producer also incorporates JavaScript debugging tools similar to those found in Xcode, in addition to validation checking that identifies common errors and "sure that your iAd content is ready for prime time before you submit it to the iAd Network."
iAd expansion further promotes HTML5
Apple has been rapidly expanding its iAd program after acquiring Quattro Wireless less than a year ago and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience.
The company launched major new iAd campaigns to Europe earlier this month with L'Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio, and created the first iAd presentation for iPad to promote Disney's "Tron Legacy."
Apple previously had no real experience in advertising, but recognized the need for ads to help support mobile software titles. The company's chief executive Steve Jobs said that existing mobile ads, like those served by Quattro and Google's AdMob, "suck," and the iAd would enable brands to deliver high quality, valuable experiences that customers would find interesting, useful, and non-intrusive because they don't dump users out of their existing app and into the external web browser after being clicked.
Jobs described iAds as using standards-based HTML5 content exclusively, rather than delivering proprietary binaries created by web-alternatives such as Flash or Microsoft's Silverlight.
Apple's efforts to push mobile content back to using web standards--leveraged by its powerful position in smartphones, tablets and media players, has prompted Adobe to refocus efforts on delivering HTML5 tools and has forced Microsoft to dramatically scale back its plans for Silverlight and instead focus on delivering HTML5 compliance in future versions of its Internet Explorer browser.
Web content distributors, including Google's YouTube, Vimeo, Brightcove, and even pornographer Digital Playground have all taken steps to support HTML5, joined by a variety of web developers and services (ranging from Virgin America to Scribd) that also want to reach iOS devices.
return to previous page
- Posted using BlogPress from my iPad.
Please visit my blog http://www.new-kid-on-the-blog.com
I believe if this takes off, then we will see this tool soon outside of the apple developer program as a real alternative to Flash.
Courtesy of the appleinsider.com:
Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.
Apple's new HTML5 development tool graphically lays out the structure and flow of iAd elements within an iOS advertisement in a "powerful visual editing canvas," the company states in its announcement aimed at developers.
The new tool incorporates a variety of technologies from Xcode, Apple's Integrated Development Environment for Mac and iOS software.
At the introduction of Xcode 4 this summer, AppleInsider projected that the company's increasingly sophisticated, graphical software development tool could portend new HTML5 development tools, specifically noting that "one example of how the company's significant investments in creating Xcode 4 could be applied is in shipping a web development tool aimed at creating HTML5 content for the web and for use within web-based tools such as Apple's iAd mobile advertising program."
Introducing iAd Producer
The new iAd Producer development tool provides more than a dozen templates for creating page views, including Cover Flow and carousel image galleries and geographic maps. A variety of interface components are also provided to enable developers to add media playback controls, standard buttons, sliders and switches, progress indicators and flip views without needing to write any code.
iAd Producer also enables developers to easily add animated transitions and effects to their artwork and pages, and catalogs media assets used in iAd projects, such as graphics, videos, and SVG fonts. The resulting content acts as a self-contained HTML5 website that can be inserted into existing iOS apps to present an interactive advertising experience.
The new tool also provides advanced JavaScript editing that allows web developers to create custom interactivity code with standard development features such as auto-completion and indentation, syntax coloring and popup access to component event names.
iAd Producer also incorporates JavaScript debugging tools similar to those found in Xcode, in addition to validation checking that identifies common errors and "sure that your iAd content is ready for prime time before you submit it to the iAd Network."
iAd expansion further promotes HTML5
Apple has been rapidly expanding its iAd program after acquiring Quattro Wireless less than a year ago and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience.
The company launched major new iAd campaigns to Europe earlier this month with L'Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio, and created the first iAd presentation for iPad to promote Disney's "Tron Legacy."
Apple previously had no real experience in advertising, but recognized the need for ads to help support mobile software titles. The company's chief executive Steve Jobs said that existing mobile ads, like those served by Quattro and Google's AdMob, "suck," and the iAd would enable brands to deliver high quality, valuable experiences that customers would find interesting, useful, and non-intrusive because they don't dump users out of their existing app and into the external web browser after being clicked.
Jobs described iAds as using standards-based HTML5 content exclusively, rather than delivering proprietary binaries created by web-alternatives such as Flash or Microsoft's Silverlight.
Apple's efforts to push mobile content back to using web standards--leveraged by its powerful position in smartphones, tablets and media players, has prompted Adobe to refocus efforts on delivering HTML5 tools and has forced Microsoft to dramatically scale back its plans for Silverlight and instead focus on delivering HTML5 compliance in future versions of its Internet Explorer browser.
Web content distributors, including Google's YouTube, Vimeo, Brightcove, and even pornographer Digital Playground have all taken steps to support HTML5, joined by a variety of web developers and services (ranging from Virgin America to Scribd) that also want to reach iOS devices.
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- Posted using BlogPress from my iPad.
Please visit my blog http://www.new-kid-on-the-blog.com
Saturday, October 23, 2010
Is flash already dead?
A few months ago i wrote in a blog that i believe Apple can change the landscape in terms of flash. When Apple announced that their iPad will not have flash most critics said this will be a big problem for the ipad.
This was six months ago, and critics have been wrong. Something else happened, many websites did switch to HTML video faster than expected. First of course the xxx websites. Then hulu (which first said they would never. 7 of 10 top 500 companies are now embedding their videos using html 5.
Most of the times these companies have both versions flash and html 5 player because Firefox and IE are not supporting HTML 5 very well.
Video is one thing, but there are much more flash executions than video. Even these parts are going away. Mostly because of the big rise of mobile devices like iPhone and iPad.
The CIO of Starbucks does bring it to the point.
Gillett (CIO Starbucks) said that iDevices from Apple are used more in its stores than any others. How important is that? Well, Gillett wanted to use Flash on the social network, but there wasn’t any way he could because of Steve Jobs’ refusal to support Flash.
It does not matter if we like flash or not, Apple has enough influence to drive companies not to use flash. I personally like it because I have never been a fan of flash and think it is slow needs too much memory, many times poor developed and brings my browsers to crash. As a kind of of a tekkie I prefer plain text, and some images.
Apple is now pushing the envelop further by not anymore shipping flash plugins with their desktops and notebooks.
Androids supposedly do have flash support, however many websites will still not work perfect on a Android if they use flash. The reason is the sites are developed for desktops with mouse. Mobile devices don't have a mouse, they have a touch screen. Things like mouse over are not working.
And of course screen size is smaller, the layout of the page needed to be changed. This helped html 5 tremendous. Companies needed to build mobile versions and therefor they decided not to use flash anymore.
Apple has a page which shows iPad compatible websites, this page did not get updated since a few month. There is no need because more and more websites are compatible.
Amazing that a company which is not market leader can push a new standard forward.
I always did wonder why flash got so big, and after talking with many designers, I understand why. Flash gives designers the ability to be creative at will and bind this creativity into something which can move has sound etc without the need to understand coding or HTML. Many things which are done in flash could have bend done with JavaScript or jquery, Divs and pure HTML.
Hover this would limit the designer because they would need to work with a developer together. But both types are speaking such a different language that this seems for many designers not an alternative.
With flash, a designer can do everything, pretty fast (even no action script or flex knowledge necessary). Just designing moving objects around and export as swf. They then send the swf and a piece of code to the developer to paste the code into the HTM page. Ready and done.
Not using flash means thinking a lot more before designing and be limited by coding knowledge. The project would go twice or three time longer.
Designers will change and woke more on HTML, and this great.
- Posted using BlogPress from my iPad.
Please visit my blog http://www.new-kid-on-the-blog.com
This was six months ago, and critics have been wrong. Something else happened, many websites did switch to HTML video faster than expected. First of course the xxx websites. Then hulu (which first said they would never. 7 of 10 top 500 companies are now embedding their videos using html 5.
Most of the times these companies have both versions flash and html 5 player because Firefox and IE are not supporting HTML 5 very well.
Video is one thing, but there are much more flash executions than video. Even these parts are going away. Mostly because of the big rise of mobile devices like iPhone and iPad.
The CIO of Starbucks does bring it to the point.
Gillett (CIO Starbucks) said that iDevices from Apple are used more in its stores than any others. How important is that? Well, Gillett wanted to use Flash on the social network, but there wasn’t any way he could because of Steve Jobs’ refusal to support Flash.
It does not matter if we like flash or not, Apple has enough influence to drive companies not to use flash. I personally like it because I have never been a fan of flash and think it is slow needs too much memory, many times poor developed and brings my browsers to crash. As a kind of of a tekkie I prefer plain text, and some images.
Apple is now pushing the envelop further by not anymore shipping flash plugins with their desktops and notebooks.
Androids supposedly do have flash support, however many websites will still not work perfect on a Android if they use flash. The reason is the sites are developed for desktops with mouse. Mobile devices don't have a mouse, they have a touch screen. Things like mouse over are not working.
And of course screen size is smaller, the layout of the page needed to be changed. This helped html 5 tremendous. Companies needed to build mobile versions and therefor they decided not to use flash anymore.
Apple has a page which shows iPad compatible websites, this page did not get updated since a few month. There is no need because more and more websites are compatible.
Amazing that a company which is not market leader can push a new standard forward.
I always did wonder why flash got so big, and after talking with many designers, I understand why. Flash gives designers the ability to be creative at will and bind this creativity into something which can move has sound etc without the need to understand coding or HTML. Many things which are done in flash could have bend done with JavaScript or jquery, Divs and pure HTML.
Hover this would limit the designer because they would need to work with a developer together. But both types are speaking such a different language that this seems for many designers not an alternative.
With flash, a designer can do everything, pretty fast (even no action script or flex knowledge necessary). Just designing moving objects around and export as swf. They then send the swf and a piece of code to the developer to paste the code into the HTM page. Ready and done.
Not using flash means thinking a lot more before designing and be limited by coding knowledge. The project would go twice or three time longer.
Designers will change and woke more on HTML, and this great.
- Posted using BlogPress from my iPad.
Please visit my blog http://www.new-kid-on-the-blog.com
Monday, September 13, 2010
Flash somehow coming back to iPhone and iPad
Apple did change their iOs third party developer guidelines. Still it does not allow flash in their apps, but it does not restrict anymore original flash developed apps to export to iOS native app.
Others tools are now as well allowed to build iPhone apps. This has partly to do with a deal Apple and Microsoft did, that allows Microsoft to offer tools to develop for the iPhone platform.
Another reason is that the iOS is losing ground against android platform, because more and more developers are moving to the open source android.
I am pretty sure we will see Adobe to either acquire a company which allows flash developer to export their apps for iOS or to reactivate their attempt to build into flash an iOS export.
Another positive side effect of the guideline changes is the possibility that soon silverlight is coming to the iPhone.
Silverlight is the Microsoft version of flash, much more slim, stable and more flexible as flash but not as much common. Most of the browsers have already flash plugin from the beginning installed but not silverlight. This would boost silverlight and helps Microsoft to gain more ground.
The guideline changes are an important step for Apple to grow their application pool (which did not grow much the last few months). Another effect with the guideline changes is that Apple will not be so strict anymore with their approval process. However sexual critical content will still not be allowed.
I am not a big fan of flash and i don't think it is a wise idea to allow flash developed apps and then converted to iOS to run on the iPhone. With step we will see too many developers using flash instead of using the native much more better SDk and code from Apple. We might see more apps, but as well more applications with bugs.
- Posted using My iPad
Others tools are now as well allowed to build iPhone apps. This has partly to do with a deal Apple and Microsoft did, that allows Microsoft to offer tools to develop for the iPhone platform.
Another reason is that the iOS is losing ground against android platform, because more and more developers are moving to the open source android.
I am pretty sure we will see Adobe to either acquire a company which allows flash developer to export their apps for iOS or to reactivate their attempt to build into flash an iOS export.
Another positive side effect of the guideline changes is the possibility that soon silverlight is coming to the iPhone.
Silverlight is the Microsoft version of flash, much more slim, stable and more flexible as flash but not as much common. Most of the browsers have already flash plugin from the beginning installed but not silverlight. This would boost silverlight and helps Microsoft to gain more ground.
The guideline changes are an important step for Apple to grow their application pool (which did not grow much the last few months). Another effect with the guideline changes is that Apple will not be so strict anymore with their approval process. However sexual critical content will still not be allowed.
I am not a big fan of flash and i don't think it is a wise idea to allow flash developed apps and then converted to iOS to run on the iPhone. With step we will see too many developers using flash instead of using the native much more better SDk and code from Apple. We might see more apps, but as well more applications with bugs.
- Posted using My iPad
Location:W Laurel St,Tampa,United States
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